Attitude of Indian Consumers Towards Online Shopping

ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING A Project Presented to University Business School, Panjab University CERTIFICATE This is to certify that the Report entitled â€Å"Attitude of Indian Consumers towards Online Shopping† has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance. I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has not been submitted elsewhere for evaluation. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Professor Tejinder Pal University Business School Panjab University Chandigarh ACKNOWLEDGEMENT I avail this opportunity to express my profound sense of sincere and deep gratitude to†¦show more content†¦Both B2C and B2B online shopping are forms of e-commerce. In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a credit/debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favorable the perception of non-store shopping. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels. Online shopping widened the target audience to men and women of the middle class. At first, the main users of online shopping were young men with a high level of income and a university education. This profile is changing. Socio-cultural pressure has made men generally more independent in their purchase decisions, while women place greater value on personal contact and social relations. Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have startedShow MoreRelatedAnalysis Of Consumer Behavior And Online Shopping Essay1056 Words   |  5 PagesAnalysis of Consumer behavior in online shopping with especial reference to Pune Abstract: It is now become accustomed to watch advertisement of e-commerce companies on television. Internet shopping is responsible for transformation of marketing scenario in India. One click on screen of computer presents hundred of products to see and to compare with each other. 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